Startups are a product of passion and love. Those involved in a startup will agree. The painstaking process of creating a wonderful startup, a great product is ecstatic. But, we live in a cruel and competitive world. Our startup can be shattered, broken or forgotten in the blink of an eye if not positioned properly. So, if you thought your destination was a creation of the startup and making of a brilliant product, stop and think again. The journey has only just begun. To live your dream and see your startup grow, you will need it to be heard, seen and talked about.