Let’s be honest, ski to art collaborations are a mix of the obvious and the impossible, often pairing unlikely partners like sports cars and carvers with a deference to how the on-slope performance transfers from the road to the snow.
Every high road Autobahn to Austrian groomer company comparative has tried to make it work in some way or form over the past 20 years. But it’s never held snow. Why? Because nothing goes together better than listening to the Grateful Dead and skiing pow.
Seriously, if you were arcing a fresh line right now, what would you be listening to? I’ve got a soft spot for Peggy-O!
Atomic’s new limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport is the only the ski to art collab that actually makes it work.
Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s multi-year film project, Mountains of the Moon.
This unique release also coincides with the 60th Anniversary of the Grateful Dead, whose music and culture have long been part of the rhythm of ski life. The Bent 110 GFD features the special GD60 logo and vibrant, psychedelic graphics created by Benchetler himself, reminiscent of vintage album covers and the Dead’s timeless visual legacy.
This marks the third creative collaboration between Atomic and the Grateful Dead. The journey began in 2019 with the Bent 120 GFD, released alongside Benchetler’s Fire On The Mountain film, followed by the Bent 100 GFD in a broader release. Now, the Bent 110 GFD continues this legacy as it launches in anticipation of Mountains of the Moon.
The limited edition Atomic Bent 110 GFD will be available at select retailers and on atomic.com starting today.
